Los Angeles, Bangkok, Sydney, Geneva, New York – Patek Philippe's new "Generations" commercial showcases timeless black/white imagery.
The film visualizes the company's slogan: "You never actually own a Patek Philippe. You merely look after it for the next generation."
The manufacture's video captures very personal moments between fathers and sons as well as mothers and daughters at locations around the world. It is an invitation to "Begin your own tradition" with Patek Philippe.