Hugo Boss has launched BOSS Ma Vie Pour Femme, the new fragrance to complete the trilogy with BOSS Nuit Pour Femme and BOSS Jour Pour Femme. The Eau de Parfum comes in a package of the same design as its predecessors but with the bottle and box coloured in soft shades of pink this time.
Feminine, Strong, Independent are the epithets with which the new fragrance has positioned itself and with "ma vie" denoting "my life" in French, the choice of the American actress, singer, writer and most recently, entrepreneur, Gwyneth Paltrow to front the campaign, couldn’t have been more inspired.
The fiercely independent character and the go-getter personality of the Hollywood star makes her a superb fit.
Hugo Boss Fragrances aptly describes, "BOSS Ma Vie Pour Femme was inspired by the independent spirit of a woman as she pauses to indulge in the simple moments in life... a walk home at dawn, the sun on her skin, the touch of a flower. It is in these moments, when truly treasuring life, that the Boss Ma Vie Pour Femme woman is her most captivating, exuding a glow of femininity and confidence."