H&M Metaverse Design Story | SENATUS

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H&M Metaverse Design Story

24 November 2022

The Metaverse Design Story collection is the latest addition to H&M's ongoing innovation stories. As the boundaries between online and offline life continue to blur, H&M's design team combines the craftmanship of high fashion with fantasy worlds and virtual reality.

The result is a collection starring both physical ready-to-wear garments and digital garments, co-designed and crafted by the Institute of Digital Fashion. 

The collection is inspired by the metaverse –– a place where fashion can be enjoyed unencumbered by the laws of gravity or societal expectations. At the same time, the tactile beauty of the natural world serves as a reference point, with pieces inspired by satellite images of planet Earth, microscopic cells and vibrant wildflowers. 

The metaverse offers a new way to look at personal style and the potential of ever-evolving, limitless wardrobes. The collection explores this frontier with a selection of 3D filters crafted by the Institute of Digital Fashion in their digital atelier. For one dress, water droplets shift and wrap around the body, and for another, aquatic flowers flare out into glowing, algae-inspired tips. Other filters include a look rendered with clustered onyx stones as well as a swirling metallic gown and a molten headpiece that sparks with electricity.

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