Cameron is an acclaimed filmmaker and explorer. As director, writer and producer he is responsible for some of the most memorable films of the past three decades: The Terminator (1984), Aliens (1986), The Abyss (1989), Terminator 2: Judgement Day (1991), True Lies (1994), Titanic (1997), and Avatar (2009).

His films have blazed new trails in visual effects and set numerous performance records both domestically and abroad; Avatar is the highest grossing film in history, and Titanic held that same record for 12 years. Cameron's films have also earned numerous nominations and awards. Most notably, Titanic received 14 Academy Award nominations and won 11 Oscars, both records, including Cameron's three Oscars for Best Picture, Best Director and Best Editing.

Cameron has worn a Rolex for several decades. Rolex watches appear organically in his films; he gave the late actor Bill Paxton a Submariner to wear during the filming of Titanic.

"Great movies are made in details, and not just a few details – every detail. Every character, every prop and every sequence," Cameron said.

"A Rolex is not only a beautiful watch and a masterpiece of engineering, it's very tough. It's a watch that you can take into any environment and which can stand up to the pressure. So, what you're saying subliminally to the audience is: that character can take the pressure, too; he or she has what it takes."