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Lady Gaga for Tudor Watch

1 January 2018

Lady Gaga is Tudor Watch's first female ambassador, starring in the company's newest campaign video battling an alternate (but real) version of herself.

With the tagline of 'Born to Dare', the video explores the different facades of one's personality and how it's possible to embrace the extremes. In it, duality is celebrated, embraced, not compromised nor brushed away.

"Vulnerability is key to being an honest person as well as a daring person."

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