Louis Vuitton has launched a new campaign for its Ombre Nomade fragrance, which was first released five years ago and has since become a bestseller, thanks to mysterious yet intense olfactory signature. The fragrance is part of Les Parfums Louis Vuitton's tribute to Middle Eastern olfactory culture, and is not limited to its ingredients, nor to its territories of inspiration.
Fragrance after fragrance, Jacques Cavallier Belletrud reaffirms the connection between his personal creative process and Middle Eastern perfumery, which share a singular love for textured, sophisticated fragrances.
For Ombre Nomade, Belletrud explores the olfactory culture of the Middle East and pays homage to its most emblematic ingredient: Oud. On a quest for the highest quality of this precious resin, Belletrud sourced an exceptional oud Assam plantation in Bangladesh, a variety of oud that reveals a wooden deepness, with spicy notes and leathery accents.
The original Louis Vuitton Parfums bottle designed by Marc Newson turns darker but neither opaque nor coal black. Crafted in precious glass, the gold reflection of the fragrance appears by transparency. The name Ombre Nomade is hot-stamped in gold metal above the Louis Vuitton signature in a transparent engraving.
In a desert atmosphere, Ombre Nomade is magnified by golden lights and invites viewers to discover the desert’s most beautiful secrets.