Maurice Lacroix x Mahindra Racing - an environmentally friendly collaboration | SENATUS

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Maurice Lacroix x Mahindra Racing - an environmentally friendly collaboration

5 February 2023

Discover the Maurice Lacroix AIKON #tide Mahindra, a new watch made from ocean-bound upcycled plastic and featuring Mahindra Racing’s colours.

Since 2020, the Swiss watch brand has partnered with Mahindra Racing, the only Indian Team in the ABB FIA Formula E World Championship, the world’s first all electric street car racing series.

The Aikon #tide Mahindra reflects both brands’ commitments to the environment, with the watch and its’ user-friendly packaging using 17 recycled plastic bottles.

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