The future of women’s tennis has found a powerful new engine as Mercedes-Benz steps onto the global stage as the Premier Partner and Exclusive Automotive Partner of the WTA Tour. Starting January 1, 2026, this historic long-term partnership will redefine the circuit as the "WTA Tour Driven by Mercedes-Benz," marking one of the most significant commercial milestones in the history of women’s sports. 

This alliance is more than just a sponsorship; it is a shared commitment to gender equity and the acceleration of global growth for women’s tennis. Reported to be worth an estimated $50 million annually, the investment directly supports the WTA's ambitious goal of reaching pay equity at all tournaments. With world No. 3 Coco Gauff already named as a global brand ambassador, Mercedes-Benz is poised to inspire the next generation of role models while bringing a new level of luxury and visibility to the sport.