The new Millenary collection from Audemars Piguet features a new hand-wound Manufacture calibre 5201 that has been conceived to perfectly fit the intriguing oval case shape that follows ergonomically the curves of the wrist. Furthermore, the open-design movement reveals the balance wheel, also known as the beating heart of the watch.
To accompany this launch, a new advertising campaign entitled "There are Exceptions to Every Rule" starring model Anouck Lepère who returns to front the visuals for the Swiss watchmaker.