The release of the new Panerai Luna Rossa Ti-Ceramitech™ PAM1543 represents a strategic alliance of high performance and cutting-edge technology in the shape of a new innovative material, Ti-Ceramitech™.

This is inspired by a material and process originally used in high-performance competitive environments. Through seven years of meticulous research and development, Panerai transformed and developed a case that weighs 44% lighter than steel yet has fracture toughness ten times higher than traditional ceramic.

This new reference strengthens the multi-year partnership between Panerai and Luna Rossa Prada Pirelli, expounding on Panerai’s DNA in forging a portfolio of remarkable watches with a particular focus on instruments for aquatic adventures by combining innovation and passion-driven research for advancement.