Paris 2024 Olympic and Paralympic Games presented by Official Timekeeper OMEGA | SENATUS

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Paris 2024 Olympic and Paralympic Games presented by Official Timekeeper OMEGA

10 July 2024

To celebrate OMEGA's role as Official Timekeeper at the Olympic and Paralympic Games, the Swiss watch manufacture in its campaign images has transformed Paris into a dreamlike playground, featuring iconic attractions as the complementing backdrop to its featured athletes.

The music used within the TVC is an exclusive piece created in partnership with the French rapper SDM, who wrote and performed his own original lyrics to the song “Born to be a Legend”. Based around the OMEGA advertising concept, it celebrates the theme of overcoming challenges and dreaming to win gold.

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