RIMOWA Never Still | A New Era of Travel | SENATUS

ASIA'S PREMIER LUXURY & LIFESTYLE MAGAZINE

SENATUS.NET

RIMOWA Never Still | A New Era of Travel

20 September 2021

As the world continues to navigate the pandemic after an unprecedented pause, RIMOWA continues their century old legacy of shaping purposeful travel with an impactful brand campaign that explores travel’s evolving role in our lives.

Featuring creative powerhouse Rihanna, NBA superstar LeBron James, 20-time Grand Slam-winning athlete Roger Federer, and legendary multidisciplinary artist Patti Smith, RIMOWA’s cinematic campaign shares the personal perspectives of four global icons who have powerfully shaped the world beyond their professions.

Each icon’s short-format film carries universal weight and meaning as they examine their own shift towards a more thoughtful approach to travel. With snapshots of their lives on the road – including home footage supplied by the icons themselves – the result is an intimate look at what travel has historically meant to each of them and how they’re now redefining it, whether that’s a rediscovery of familiar destinations or choosing to travel with those you love most.

Dining & Travel

Le Café Cyril Lignac at Louis Vuitton London Heathrow

Sports

Wilson opens new retail store at Mall of America, America’s largest shopping mall

Watches & Jewelry

Ana de Armas for Le Damier de Louis Vuitton

Watches & Jewelry

LISA in Serpenti Tubogas jewellery watch at the Bvlgari "Eternally Reborn" exhibition

Fashion & Style

Schiaperelli Spring-Summer 2025 at Paris Fashion Week

Fashion & Style

Hermès Spring-Summer 2025 at Paris Fashion Week

Fashion & Style

The RIMOWA Original now available as a cross-body mini luggage bag

Fashion & Style

Cartier debuts the new Panthère Double, with Lily Collins fronting campaign

All Rights Reserved. SENATUS © 2024
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.