To succeed at The Open, golf’s oldest major, requires skill, patience and adaptability in the face of demanding links courses and unpredictable weather. Founded in 1860, The Open is the world’s oldest golf tournament. The last major of the season, it is traditionally played in the United Kingdom during the third week of July, every year on a different links course, and by definition, always by the sea, in sometimes challenging weather conditions.

The Championship, taking place this year at Royal Troon in Scotland, evokes the sport’s core values: respect for tradition, humility and integrity. We are proud to have been a Patron of The Open for more than 40 years.