“I drew inspiration from haute couture universe to create a unique new lipstick. Expertise and craftsmanship are the pillars of Rouge Premier."
"With optimal coverage and high pigment, combined with a delicate sensorial feel, it is topped with a luminous finish in a 24-carat gold infused formula. The name “Rouge Premier” naturally came to mind." - @PeterPhilipsmakeup, Creative and Image Director for Dior Makeup.