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Ryan Reynolds for Hugo Boss

14 October 2010

Ryan Reynolds fronts the "BOSS Bottled. Night." fragrance from Hugo Boss, which has sold 60 million bottles globally since its launch 12 years ago. 

With a tagline that asks you to be "unapologetically masculine", the "more purposeful, edgier and masculine" scent blends together birch leaf, cardamom and louro amarelo housed in a blue-to-black bottle. 

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