Having served as the Official Timekeeper of Formula 1 throughout the entire 2025 season, TAG Heuer is bringing its year of precision to a crescendo at the Formula 1 Heineken Silver Las Vegas Grand Prix.
While the Swiss vanguard has timed every lap across the globe this year—from the streets of Monaco to the curves of Suzuka—this weekend demands a spectacle of a different magnitude. Enter the Sphere—the immersive, 366-foot-tall architectural marvel that has quickly become the heartbeat of the Las Vegas skyline.
For the race weekend, TAG Heuer has executed a total takeover of the Sphere’s "Exosphere," the world’s largest LED canvas. Transforming the structure into a pulsating digital timepiece, the brand is projecting its racing DNA across 580,000 square feet of light, ensuring that in a city defined by visual excess, the timekeeper remains the center of attention.
