TAG Heuer has unveiled Cara Delevingne — the most disruptive It Girl of the moment — as its new ambassador for its ladies watches. Sentimentalists of the watch brand will recall the tagline of "Don’t Crack Under Pressure", a throwback phrase revived as the manufacturer looks to target a younger demographic with Cara Delevingne, who herself has a large social media presence: 9 million followers on Instagram. 1.7 million fans on Facebook. 2.1 followers on Twitter. Read more here.