TAG Heuer is back as Official Timekeeper to Formula 1 | SENATUS

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TAG Heuer is back as Official Timekeeper to Formula 1

9 January 2025

From the golden age of racing to the cutting-edge circuits of today, TAG Heuer has played an integral part in the world of motorsport, embodying precision and an unwavering commitment to excellence.

The first watch brand to sponsor a Formula 1 team, TAG Heuer has partnered with some of the greatest teams in the sport’s history, including Scuderia Ferrari, McLaren, and now, Oracle Red Bull Racing.

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The relentless pursuit of victory with the TAG Heuer class of 2025

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The art of the comeback: how TAG Heuer reclaimed the heart of Formula 1

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The avant-garde future of timekeeping arrives with the Bell & Ross BR-X3 Black Titanium

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Zenith celebrates 160 years of precision with a monochromatic blue ceramic trilogy

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A study in effortless elegance with the Louis Vuitton Tambour

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Contrast and precision define the new OMEGA Speedmaster Moonwatch in black and white

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