TAG Heuer returns to the world of sailing with FlyingNikka | SENATUS

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TAG Heuer returns to the world of sailing with FlyingNikka

2 May 2023

FlyingNikka is the most complex, innovative, and exciting big yacht of this decade – a pure speed machine, a technological and engineering goliath, and a brave endeavor. Having taken to the water in Valencia on 12 May 2022, it is an evolved offshore version of the long AC75 sailing yacht, which featured in the latest edition of the America’s Cup.

After several successful collaborations in the automotive world, it only made sense for TAG Heuer to broaden its horizons and reconnect with other competitive high-end racing universes. FlyingNikka provided the perfect opportunity for TAG Heuer to not only showcase its commitment to pushing technological boundaries, but also to demonstrate once again its pioneering role within the watch industry.

Ever since Switzerland’s very first sailing race in 1888, TAG Heuer has been an official timekeeper for some of the world’s most prestigious sailing events, including the world’s oldest international sporting trophy, the America’s Cup. Over the years, TAG Heuer has consistently pushed the boundaries of what is possible in sailing technology, working closely with sailing outfits, most notably Team Oracle. This original sailing partnership led to the development of dedicated regatta countdown timers and a digital multiphase sailing computer for Team Oracle. TAG Heuer didn’t stop there, also sponsoring around-the-world yacht races and further sailing expeditions.

With its new FlyingNikka partnership, TAG Heuer is back in force in the sailing industry, demonstrating its commitment to sailing and its dedication to innovation, performance, and a relentless pioneering spirit.

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