"The Future of First" by LeBron James for Audemars Piguet #SIHH2018 | SENATUS

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"The Future of First" by LeBron James for Audemars Piguet #SIHH2018

2 April 2018

NBA superstar LeBron James makes a special appearance for Audemars Piguet celebrating the 25th anniversary of its iconic Royal Oak Offshore timepiece.

"First comes out of nowhere... First is an expression of will... First must evolve... TRUE First never stands still."

In 2011, Audemars Piguet announced the appointment of NBA basketball player LeBron James as the new global brand ambassador.

Audemars Piguet, the world’s oldest watch manufacturer still in the hands of its founding families has chosen LeBron for his commitment to excellence, skilled technique and unwavering generosity – values shared by these two legends. In addition to representing the brand on the international stage, LeBron collaborated with Audemars Piguet to create a special limited-edition watch.

On LeBron's wrist in this video is the 2018 re-edition of the original Royal Oak Offshore timepiece, launched in celebration of the quarter-century of the Royal Oak Offshore this year. It is inspired by the 1993 model, and incorporates all the knowledge and techniques to-date, whilst remaining faithful to the timeless design of the original.

The Royal Oak Offshore Self-winding Chronograph comes with a stainless steel case, blue rubber crown and pushpieces, a signature blue dial with "Petite Tapisserie" pattern and a steel bracelet with AP folding clasp. Inside, the self-winding 3126/3840 calibre represents the latest watchmaking know-how. Unlike previous re-editions, the case back features an engraved "Royal Oak Offshore" logo in the centre with the word "AUTOMATIC" underneath.

Widely regarded as one of the greatest NBA players of all time, LeBron James has won three NBA championships, four NBA Most Valuable Player Awards, three NBA Finals MVP Awards, three NBA All-Star Game MVP Awards, two Olympic gold medals, an NBA scoring title, and the NBA Rookie of the Year Award. James is a 14-time NBA All-Star, 11-time All-NBA first teamer, and five-time All-Defensive first teamer. He is also the Cavaliers' all-time scoring leader, the NBA All-Star Game career scoring leader, and the NBA career playoff scoring leader.

Who else better to talk about being first?

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