Supermodel Kate Moss stars in a high-glamour game of pursuit in the new ad campaign for Gucci, featuring the Italian label's "Jackie Soft" handbag from the upcoming Fall 2014 season. Shot in Rome, the film sees the iconic model in a game of pursuit with the infamous paparazzi.
The chase recalls the original muse of the paparazzi, Jacqueline Kennedy Onassis, who was often spotted on the go with her favorite Gucci bag.
Creative Director Frida Giannini said, "I have always admired Kate – she is an icon of today. A trendsetter, an independent woman and absolutely contemporary. She embodies my Fall/Winter Collection as a sophisticated woman who dresses to please herself rather than others."
In the short movie, Kate Moss is seen on the arms of travel companion Clement Chabernaud — who stars in Gucci's Tailor Made campaign — has all the Gucci essentials for her jet-set escape.
