Since 2015, the Green Seal has been Rolex's mark of watchmaking excellence. There is nothing to distinguish it from any official seal, yet its inscriptions and colour make it unique. Its green hue attests to the superlative standards of both quality and performance to which Rolex holds every single element of its watches: precision, water-resistance, autonomy, reliability and durability.
For this simple seal has born witness to the epic journey each timepiece has undergone in the Swiss watch manufacture's workshops – from initial sketch to final tests before shipping. Of all its watch components, this seal is not the hardest to manufacture. But it is wholly Rolex's own and its value is immense. Because it carries the promise of Rolex's unwavering commitment.
What makes a Rolex a Rolex?
Rolex’s status and identity are products of a history driven by a passion for innovation and a constant quest for excellence. We explore the genesis of how Rolex has come to be a defining standard in and of itself..: Read Story
The anatomy of a Rolex watch - what makes excellence?
Since Rolex was founded by Hans Wilsdorf in 1905, for more than a century, Rolex watches have been renowned for their high precision and accuracy — a function of the exquisite movements designed and precisely constructed in-house by the Swiss watch manufacture.: Read Story