The immersive Vacheron Constantin flagship store in the heart of the city, in Cheongdam-dong, welcomes visitors with a distinctive brass façade inspired by the Maison’s emblem, the Maltese Cross, allowing natural light to create a warm atmosphere.

Maison 1755 Seoul offers a unique experience blending the Maison’s 270-year history with Korean rich artistic and cultural spirit to welcome watch collectors and connoisseurs. Visitors can admire artworks commissioned by Korean artist Jinnie Seo, including the special installation "Constellation of Lights", reflecting Vacheron Constantin's commitment to preserving heritage and promoting artistry. The boutique also features custom-made miniature tables inspired by traditional Korean designs in its exterior showcase. Finally, an in-house watchmaker is available for timepiece care, and an interactive digital archive invites exploration of the Maison’s rich history. As such, the Maison 1755 Seoul embodies the perfect blend of heritage and the vibrant spirit of Seoul.

The flagship store displays an exclusive selection of timepieces, including Les Collectionneurs and Les Cabinotiers assortments. The recently launched Overseas Grand Complication openface, the first minute-repeater in the Overseas collection, is also showcased.