What makes a Rolex a Rolex? | SENATUS



What makes a Rolex a Rolex?

30 September 2023

It is not just the wheels and the cogs, nor a sum of every part the brand designs, crafts, polishes and assembles with exquisite skill and constant care. It is all of these, and more. It is the time taken, the skills of many. A demanding, rigorous and perpetual endeavour. In short, it is the quest for excellence.

This ‘superlative’ approach is expressed through eight fundamental qualities that characterise every Rolex watch: precision, waterproofness, autonomy, robustness, simplicity, craftsmanship, comfort and durability.

Thus, when Rolex prints “superlative” on the dial of each watch that leaves the workshops, it marks the epitome of the entire watchmaking process.

What makes a Rolex a Rolex?
Rolex’s status and identity are products of a history driven by a passion for innovation and a constant quest for excellence. We explore the genesis of how Rolex has come to be a defining standard in and of itself..: Read Story

Watches & Jewelry

Rolex presents two new dazzling versions of the Oyster Perpetual Cosmograph Daytona for Watches and Wonders 2024 #WatchesandWonders2024

Art & Culture

Rolex is Proud Sponsor of the Oscars ceremony for eighth consecutive year

Watches & Jewelry

Wild Flower collection by Graff Diamonds - a floral fantasy

Fashion & Style

Behind the scenes with Roger Federer and Rafael Nadal for Louis Vuitton Core Values campaign

Watches & Jewelry

Chaumet new boutique grand opening party in Hanoi

Watches & Jewelry

Gisele B√ľndchen for IWC Portugieser Automatic 40

Watches & Jewelry

Bulgari unveils Aeterna high jewellery collection in Rome

Watches & Jewelry

Bulgari Octo Finissimo Material Saga Exhibition by The Hour Glass at Malmaison Singapore

All Rights Reserved. SENATUS © 2024

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.