"You Should be Dancing" by Longchamp | SENATUS

ASIA'S PREMIER LUXURY & LIFESTYLE MAGAZINE

"You Should be Dancing" by Longchamp

21 February 2013

Longchamp has unveiled its Spring 2013 ad campaign, putting the focus on two Canadian top models Coco Rocha and Liisa Winkler — the face of the brand for three seasons — as they dance to the Bee Gees’ song "You Should Be Dancing."

Coco Rocha is once again the face of the new Longchamp Spring 2013 campaign. "She is the perfect embodiment of the Longchamp woman - a woman who is optimistic, dynamic, cosmopolitan, who loves fashion but is not a fashion victim" says the French luxury label.

The video shows the two women traveling from JFK airport in New York. While being frisked by customs officials, Coco Rocha and Liisa Winkler hear the Bee Gees’ “You Should Be Dancing” and start doing exactly that.

In the press campaign, which was shot by Max Vadukul, the focus is on the brand’s emblematic handbags for spring 2013 (Longchamp 3D, Gatsby Sport and LM Cuir) as well on its shoe and pret-à-porter collections. The Longchamp Spring 2013 ad campaign was shot in the former Terminal for TWA flights of JFK airport in New York, designed by architect Eero Saarinen.

Your Time to Shine: BOSS Holiday 2016

Impeccably dressed for every event this festive season, Clément Chabernaud and Frederikke Sofie star in our new BOSS Holiday 2016 ...

A Tale of Thomas Burberry

Directed by Academy Award-winner Asif Kapadia and starring Domhnall Gleeson, Sienna Miller, Dominic West and Lily James, Burberry presents a ...

Haider Ackermann Makes Design Debut for Berluti at Paris Men's Fashion Week

The Colombian-born designer’s first collection for Berluti, unveiled at Paris Men's Fashion Week ...

By SENATUS News

Louis Vuitton Reveals Collaboration with Supreme #LVxSupreme

Louis Vuitton unveiled its collaboration with cult skatewear label Supreme at its Fall/Winter 2017 ...

By SENATUS Magazine

All Rights Reserved. SENATUS © 2017
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.