Sofitel Luxury Hotels has commissioned Karl Lagerfeld to design the emblem of the new Sofitel So Singapore. The emblem will symbolise the hotel's new and original style, unique to Sofitel So Singapore, and appear on a range of exclusive objects available for clients during their stay.

Located at 35 Robinson Road, Sofitel So Singapore's iconic building was first built in 1927 where it remained a telecommunications and postal building till 1992. The five-star hotel property retains its neo-classical facade and some of the existing building structures, while a newer five-storey wing is currently being constructed at the back.

With one of Singapore's most prestigious addresses at the heart of the destination's bustling city centre, Sofitel So Singapore is minutes from iconic landmarks.

The luxury hotel will feature 134 guestrooms including 23 suites. Every room's uniquely-designed theme representing modern Singapore while preserving the building's heritage, adds to the hotel's aim to cater to business and leisure travelers who seek the ultimate in luxury, culture and comfort, within arm's length.

The property, which is owned by Royal Group Holdings since 2011, is currently under construction and is scheduled to open mid-2013.

"Having Karl Lagerfeld as the 'Signature Designer' for the distinctive Sofitel So Singapore was an obvious choice to us, allowing us to pay homage to the country's symbolic heritage building with an iconic design collaboration," commented Bobby Hiranandani , Managing Director of Royal Group Holdings.

"We are confident that this unprecedented partnership will galvanize the success of the boutique luxury hotel and offer guests a remarkable hospitality experience in true Sofitel style."