Italian menswear label Brioni today opened the doors to its first standalone boutique in Singapore, the largest in Southeast Asia, occupying a retail space of 1800 square feet at The Shoppes at Marina Bay Sands. The design concept is first in the world and has been created solely in Via Gesu Milan. This exclusive store concept will be replicated in Brioni boutiques around the world after the launch in Singapore.

The ribbon cutting ceremonies were officiated by Johnny Manglani, President and CEO of UOMO Group, Francesco Pesci, CEO, Brioni Michael Tay, Executive Director of Russia-Singapore Business Forum and George Tanasijevich, President and CEO of Marina Bay Sands.