Jason Wu's First Campaign As Art Director For Hugo Boss
By MilanParis MFW | 6 June 2014
Marking the first advertising campaign for Hugo Boss under the creative direction of Jason Wu, fall 2014 taps Inez & Vinoodh and stylist Joe McKenna. Model Edie Campbell serves as the face of the ads alongside Scott Eastwood—the son of Clint. “It was very important that the first campaign was character-driven,” Wu says. “Edie Campbell not only stands for the new vision of Boss womenswear, but she is the definition of that confident, sexy, and individual person that I would like the collection to reflect.”
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