After naming Jean Paul Gaultier the new creative director of Diet Coke, the soda brand unveils new bottle designs and a campaign featuring Gaultier’s signature flair. The advertisements photographed by Stephane Sednaoui feature bottles with nautical stripes and corset silhouettes for a play on the night and day theme.

The bottles are available across nine countries in Europe starting this month and a third limited-edition bottle will be launched later in the year.