Amidst the "Golden Autumn Festival" celebrated in China, watchmaker Longines found the perfect opportunity to launch its Saint-Imier series in Xuzhou with Longines ambassador Aaron Kwok gracing the occasion and feting the collection that encapsulates 180 Years of Elegance, Tradition and Performance of Longines.
Located in Saint-Imier since 1832, Longines has established close links with the village that has seen the foundation and development of the firm. As the only watchmaking company that was set up and still remains in Saint-Imier, Longines has stayed true to its historical values: tradition, elegance and sport.
With The Longines Saint-Imier Collection, the brand is launching a series of exceptional timepieces fitted with mechanical movements that has sprung from the fertile area that constitutes the watchmaking heritage of its home territory.
The Longines Saint-Imier Collection has been inspired by the foundations of the watchmaking tradition on which the brand, known by its winged hourglass trademark, has been built. Longines was set up in 1832 in what was then a small village nestling in a valley deep in the Swiss Jura mountains: Saint-Imier. Right from the firm’s early days, Longines Watch Co. Francillon Ltd. has played a central role in life in Saint-Imier, which has since become a watchmaking hub.
This historic city has had a long cultural heritage with the equestrian sport and as such, befitting for Longines' main spokesperson for the Chinese market, 'Ambassador of Elegance' Aaron Kwok to feature in an elegant equestrian-themed advertising campaign for the celebratory collection.
The shape of the case of the Saint-Imier collection -- inspired by a model dating from 1945 -- is a common theme throughout the collection. The sleek lines and the distinctive lugs provide these new models with a subtle balance between classical and contemporary design.