adidas Originals with Star Wars

Global streetwear icon, adidas Originals is proud to announce a unique collaboration with one of the world's best known and loved brand marks: Star Wars. This stellar Spring/Summer 2010 collection fuses iconic Star Wars characters and scenes with classic adidas Originals footwear and apparel silhouettes.

This collaboration between adidas Originals and Lucasfilm Ltd. "has been an exciting process," according to Ben Pruess, adidas Originals VP of Product Marketing. "To work with Lucasfilm in bringing a timeless story to life on our products is great. Like adidas Originals, the Star Wars brand has a long and rich history of being a leader, leaving an indelible mark on pop culture. For fans of the films, sneaker heads or those that love fun and fresh designs, the collection gives you the chance to find the Force or join the dark side."

Inspired by the galactic saga, the Star Wars collection consists of limited edition as well as mass distribution footwear, apparel and accessories for men, women and kids. Classic adidas Originals track tops, and several legendary sneaker styles are represented with characters and scenes from the epic saga in reinterpreted versions.

The Spring/Summer Star Wars collection will be introduced at retail beginning January, 2010. Select retailers, as well as adidas Originals Stores worldwide will carry the collection. The collaboration will also contain a Fall/Winter 2010 line as well with new characters on different select footwear and apparel.

The Spring/Summer Star Wars Collection
The collection for the first season is split into three packs -- The Characters Pack, the Vehicles Pack and the Direct Pack. The products in each pack take inspiration from the respective aspect of the Star Wars lexicon from legendary characters and crafts to classic scenes and fuse them with iconic adidas Originals silhouettes. The pieces will begin to hit all adidas Originals stores and other select retailers in January. Also, look out for a very special web application announcing the adidas and Star Wars collaboration which will hit the internet within the next couple of weeks.

Characters Pack
This pack takes the most iconic moments and characters from the Star Wars saga and brings them to life across five sneakers, two short sleeve T-shirts and the Superstar Track Top.

Vehicles Pack
For this pack, we have taken inspiration from the well known vehicles and crafts from the Star Wars saga and translated them to our five most iconic adidas Originals sneakers and two key adidas Originals apparel models. Across these models we have paid homage to the distinguished features of airborne crafts and land based vehicles from both sides of the Force and executed them to appeal to both adidas and Star Wars fans alike.

Direct Pack
Darth Vader and the Stormtroopers appear in this pack as well as in the Characters pack. Also, the Women's Game Mid silhouette that appears here is inspired by Princess Leia, featuring gold detailing paired with a modern high-top silhouette with matching apparel.

For more information, go to http://www.starwars.com


SENATUS Member Comments

Loading Comments...

Leave a Comment

Newest Articles

She only started her Instagram account last year but this pixie-faced blogger has taken over the visual-based social network by storm with her infectious personality

Interviews

Meet the Instagirl of the Moment — Andrea Chong

She only started her Instagram account last year but this pixie-faced blogger has taken over the visual-based social network by storm, amassing close to 80,000 followers with her infectious personality and of course, excellent photos to boot.

The choice of the American actress, singer, writer and most recently, entrepreneur, to front the campaign, couldn’t have been more inspired

Beauty Health & Fragrances

Gwyneth Paltrow Channels the Strong Independent Feminine for BOSS Ma Vie Pour Femme Fragrance Campaign

The choice of the American actress, singer, writer and most recently, entrepreneur, to front the campaign, couldn’t have been more inspired.

President and CEO of Lamborghini Stephan Winkelmann is taking the new Huracán on a roadshow through Asia, having made its Asia debut at the Beijing Auto Show in April this year

Auto Aero & Nautical

LAMBORGHINI ARRIVA — An Inaugural Showcase of Iconic Models in Singapore

Rare, limited edition and brand-defining models like the Sesto Elemento and Reventón Roadster and the road-going Aventador Roadster, will be joined by the new Lamborghini Huracán.

Articles from Fashion

Subtle references to the designer's parents collection of armour can be seen in the mix of textures, tapestry brocades to the prints of dragons, Japanese motifs and equestrian chic

Tory Burch Fall 2014 Collection Inspired by Armour Collected by Designer's Parents

Subtle references to the designer's parents collection of armour can be seen in the mix of textures, tapestry brocades to the prints of dragons, Japanese motifs and equestrian chic.

The collection will consist of womenswear, kidswear, accessories and lingerie with 10% of proceeds from sales going to breast cancer research

Lindex Celebrates 60 Years in Fashion with Jean Paul Gaultier Collaboration

The collection will consist of womenswear, kidswear, accessories and lingerie with 10% of proceeds from sales going to breast cancer research.

Donatella's latest collection was inspired by the period epitomized by the Einstein of Fashion, Charles James, who was prolific with his haute couture creations

50's Brilliance of Fashion Inspire Atelier Versace Fall Winter 2014 Couture

Donatella's latest collection was inspired by the period epitomized by the Einstein of Fashion, Charles James, who was prolific with his haute couture creations.

Photo Albums from Fashion

CHANEL Fall Winter 2014/15 Haute Couture Orchestrates Encounter between Le Corbusier and Versailles

For the presentation of CHANEL's Fall/Winter 2014/15 Haute Couture collection, Karl Lagerfeld welcomed his guests to the ...
6 Photos
By SENATUS Magazine

Lady Gaga and Tony Bennett are Cheek to Cheek for H&M Christmas

Old school meets New school! Lady Gaga and Tony Bennett are unveiled as the stars of H&M's Christmas ...
1 Photo
By SENATUS News

Backstage at CHANEL Haute Couture Spring Summer 2014

Karl Lagerfeld impressed with a sports-luxe collection that paired pearly iridescent dresses with coloured sneakers, and reworked CHANEL's traditional ...
20 Photos
By SENATUS Magazine

Christian Louboutin "Malangeli" Available for Sale

The pointed cut-out courts with mesh panels and a sculpted heel, created by Christian Louboutin especially for Angelina Jolie's ...
1 Photo
By SENATUS News


Videos from Fashion

Del Piero for Woolmark's 'Merino Wool. No Finer Feeling' Campaign

The Woolmark Company's Merino Wool. No Finer Feeling global fibre advocacy campaign is kicking goals across the world, signing ...

Backstage in the Enchanted Forest of Dolce & Gabbana

The scene is set: an Enchanted Forest, fairies, princes, kings, knights, warriors, princesses and many well known faces. Go backstage ...

Coco Coach by Karl Lagerfeld

The Fall/Winter 2014/2015 campaign from Chanel is set in a boxing gym, featuring It girl of the moment ...

All Rights Reserved. SENATUS © 2014
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.