CHANEL is set to launch its new shade for the hugely successful CC Cream (Beige 20) that has offered Asian ladies "Complete Correction" since 2011, with the lighter and slightly pinker Beige Rose 12 version, in Singapore on 29 November 2013.
Overall, the new Beige Rose is a brighter shade with a rosy finish that provides a refreshing visage, compared to the original Beige version which presents a more natural skin tone.
Combining the expertise of Chanel Research with the artistry of the French luxury and beauty label's Makeup Studio in a fusion of skincare and makeup, the CC Cream is a lightweight, blendable texture that creates a fresh, flawless complexion while nourishing and protecting skin.
With hyaluronic acid, SPF 30 and colour-correcting pigments (hence the inspiration for "Complete Correction"), the new beauty cream bridges the gap between skincare and make-up, focusing on 5 key elements: To be soothing, hydrating, protective, preventive and even-toning.
The effectiveness of the cream comes down to the combined use of cornflower water to sooth sensitive skin, hyaluronic acid to maintain optimal hydration, mineral sunscreen to block out harmful UVA and UVB rays, REJUVENCIA (a naturally derived active ingredient, from a marine microorganism) to help prevent the appearance of signs of ageing by stimulating the natural production of collagen, and mineral pigments to conceal imperfections that include redness, dark spots and pores, and evens out skin tone.
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The Beige Rose 12 CC Cream is also perfect for weekend use, especially when a more simplified makeup regime is preferred, whether it's after a trip to the gym or the spa.
With a light, non-oily texture that is easy to apply, providing maximum comfort and long-lasting coverage, the new shade of CC Cream is set for success in the Asian market, ensuring its wearers' skin elegantly glows with natural beauty, with a complexion that is visibly even-toned, radiant and flawless.
Exclusive for SENATUS Readers
Print out the following flyer to obtain a complimentary trial of the CC Cream at CHANEL Fragrance & Beauty Store at ION Orchard, The Shoppes at Marina Bay Sands and all major department stores. Valid till 31 Dec 2013 and while supplies last.
