Jaeger-LeCoultre Inaugurates Place Vendôme Boutique

22 November 2012

By Natalie White

On the eve of celebrating the 180th anniversary of its Manufacture, Jaeger-LeCoultre set a rendezvous with fine watchmaking lovers at No. 7, Place Vendôme, the new brand flagship of an impressive 500m2 area.

The largest Jaeger-LeCoultre boutique in the world heralds the new interior design concept: a warm, luminous space where Jaeger-LeCoultre will be to convey at once its past, its present and its future…

Jérôme Lambert, Jaeger-LeCoultre CEO, inaugurated the exceptional venue reflecting the prestige of the House by cutting the ribbon alongside Diane Kruger, a friend of Jaeger-LeCoultre and the face of its ladies’ collection, and Guillain Maspetiol, Jaeger-LeCoultre Brand Manager for France.

The Place Vendôme, the vibrant heart of French-style luxury, welcomed Jaeger-LeCoultre guests with rays of light that were projected from the legendary column of Place Vendôme illuminating the new boutique and revealing an intricate motif of wheels and gears on its facade and windows.

The guests included Catherine Deneuve, Carmen Chaplin, Isabelle Huppert, Inès de la Fressange, Vincent Perez, José Luis Rebordinos, Olga Sorokina, and Marina Hands.  

The new boutique, a place of hospitality and of encounters intended for collectors, for brand devotees and for all fine watchmaking connoisseurs, contained this evening a wealth of treasures rarely revealed to the public at large: from the world’s smallest mechanical movement, Calibre 101, to the most complicated mechanisms housing up to 1,200 parts.

As one of the greatest international watch manufacturers, the Maison has woven genuine ties with connoisseurs of Fine Watchmaking.

Over 800 guests received a warm welcome on the Place Vendôme and celebrated the occasion at the Grand Hotel where the evening continued with a cocktail and the performance of circus artists and an equestrian show. 

Leave a Comment

Newest Articles

The special edition timepiece features four key design features from the self-tuning musical instrument  and reinvents them on its dial

Watches & Jewelry

nabucco by Raymond Weil Inspired by Gibson SG Standard Guitar

The special edition timepiece features four key design features from the self-tuning musical instrument and reinvents them on its dial.

With a re-energised update, the iconic two-door model now in its 3rd generation is currently on display at Audi Centre Singapore

Auto Aero & Nautical

The All-New Audi TT Coupé is Sportiest & Most Innovative in its Class

With a re-energised update, the iconic two-door model now in its 3rd generation is currently on display at Audi Centre Singapore.

The South Korean actress is the face of the Italian label's Asia exclusive campaign for watches, jewellery and eyewear

Watches & Jewelry

Gianna Jun Stars in Gucci Spring/Summer 2015 Accessories Campaign

The South Korean actress is the face of the Italian label's Asia exclusive campaign for watches, jewellery and eyewear.

Articles from Watches & Jewelry

The creative horological lab commemorates the milestone with the unveiling of a an impeccably finished, 480-component mechanical table clock

MB&F Marks 10th Anniversary with Melchior at Baselworld 2015

The creative horological lab commemorates the milestone with the unveiling of a an impeccably finished, 480-component mechanical table clock.

The first of the campaigns celebrating the four flagship collections of the Swiss jeweller and watchmaker focuses the spotlight on its unique joie de vivre

Spirit of Chopard Fêted with Happy Diamonds Campaign

The first of the campaigns celebrating the four flagship collections of the Swiss jeweller and watchmaker focuses the spotlight on its unique joie de vivre.

The Swiss luxury watchmakers and jewellers unveils a collection inspired by the intense beauty and the glamour of the Riviera

Piaget Mediterranean Garden High Jewellery Collection

The Swiss luxury watchmakers and jewellers unveils a collection inspired by the intense beauty and the glamour of the Riviera.

Photo Albums from Watches & Jewelry

Breitling B55 Connected

In creating its first connected chronograph, Breitling has applied a new philosophy placing the smartphone in the service of the ...
4 Photos
By SENATUS Watches & Jewelry

Chopard Happy Sport 30mm Automatic

In 1993, Caroline Scheufele, Chopard Co-President and Artistic Director, designed a sporty watch based on an original design in an ...
2 Photos
By SENATUS Watches & Jewelry

Linde Werdelin Spidolite x Chronopassion

The SpidoLite Gold and SpidoLite Titanium, the fourth generation of the SpidoLite family from Linde Werdelin, mark an evolution in ...
6 Photos
By SENATUS Watches & Jewelry

Seen @ Audemars Piguet Store Opening at Marina Bay Sands

Audemars Piguet celebrated the opening of its second boutique in Singapore, located at The Shoppes at Marina Bay Sands. To ...
12 Photos
By SENATUS Events


Videos from Watches & Jewelry

TAG Heuer | Cara Delevingne - Don't Crack Under Pressure

TAG Heuer has unveiled Cara Delevingne — the most disruptive It Girl of the moment — as its new ambassador for its ...

CHANEL Mademoiselle Privé with Maison Lesage

A distinctive dial, finely hand-embroidered with pearls, gold and diamonds, unveiled by CHANEL at Baselworld 2015. Discover the unique savoir-faire ...

Hublot Welcomes Bar Refaeli

Swiss luxury watch label Hublot has unveiled its latest brand ambassador Bar Refaeli. The international supermodel joins the ranks of ...

All Rights Reserved. SENATUS © 2015
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.