Jaeger-LeCoultre Inaugurates Place Vendôme Boutique

22 November 2012

By Natalie White

On the eve of celebrating the 180th anniversary of its Manufacture, Jaeger-LeCoultre set a rendezvous with fine watchmaking lovers at No. 7, Place Vendôme, the new brand flagship of an impressive 500m2 area.

The largest Jaeger-LeCoultre boutique in the world heralds the new interior design concept: a warm, luminous space where Jaeger-LeCoultre will be to convey at once its past, its present and its future…

Jérôme Lambert, Jaeger-LeCoultre CEO, inaugurated the exceptional venue reflecting the prestige of the House by cutting the ribbon alongside Diane Kruger, a friend of Jaeger-LeCoultre and the face of its ladies’ collection, and Guillain Maspetiol, Jaeger-LeCoultre Brand Manager for France.

The Place Vendôme, the vibrant heart of French-style luxury, welcomed Jaeger-LeCoultre guests with rays of light that were projected from the legendary column of Place Vendôme illuminating the new boutique and revealing an intricate motif of wheels and gears on its facade and windows.

The guests included Catherine Deneuve, Carmen Chaplin, Isabelle Huppert, Inès de la Fressange, Vincent Perez, José Luis Rebordinos, Olga Sorokina, and Marina Hands.  

The new boutique, a place of hospitality and of encounters intended for collectors, for brand devotees and for all fine watchmaking connoisseurs, contained this evening a wealth of treasures rarely revealed to the public at large: from the world’s smallest mechanical movement, Calibre 101, to the most complicated mechanisms housing up to 1,200 parts.

As one of the greatest international watch manufacturers, the Maison has woven genuine ties with connoisseurs of Fine Watchmaking.

Over 800 guests received a warm welcome on the Place Vendôme and celebrated the occasion at the Grand Hotel where the evening continued with a cocktail and the performance of circus artists and an equestrian show. 

Leave a Comment

Newest Articles

The exhibition will illustrate the life of the actress and fashion icon, featuring rarely-seen photographs from her family album

Art & Culture

Audrey Hepburn: Portraits of an Icon at the National Portrait Gallery

The exhibition will illustrate the life of the actress and fashion icon, featuring rarely-seen photographs from her family album.

Set to take place in March, the celebrated trumpeter is joined by an all-star lineup of Jessie J, Bobby McFerrin, Ramsey Lewis and more

Entertainment

Chris Botti Headlines Singapore International Jazz Festival 2015

Set to take place in March, the celebrated trumpeter is joined by an all-star lineup of Jessie J, Bobby McFerrin, Ramsey Lewis and more.

Photographed by Boo George, the former French football captain and World Player of the Year fronts the upcoming campaign for the fashion label hailing from Barcelona

Fashion

Football Legend Zinedine Zidane is Summer 2015 Campaign Star for Mango

Photographed by Boo George, the former French football captain and World Player of the Year fronts the upcoming campaign for the fashion label hailing from Barcelona.

Articles from Watches & Jewelry

The Chinese actress unveiled as the new China brand ambassador for the Italian jeweller and fronts the print and video campaign for its new watch collection

Shu Qi Stars in New BVLGARI Campaign for LVCEA Timepieces

The Chinese actress unveiled as the new China brand ambassador for the Italian jeweller and fronts the print and video campaign for its new watch collection.

Considered by many to be the greatest singles player of all time, Super Dan's relentless pursuit for excellence and perfection are values shared by the luxury label

Lin Dan is Montblanc China Brand Ambassador 林丹成为万宝龙中国区品牌大使

Considered by many to be the greatest singles player of all time, Super Dan's relentless pursuit for excellence and perfection are values shared by the German luxury label.

The orbital moon-phase display of this timepiece is calculated with such accuracy that it takes 1,058 years to deviate by one day

RICHARD LANGE PERPETUAL CALENDAR "Terraluna" by A. Lange & Söhne

The orbital moon-phase display of this timepiece is calculated with such accuracy that it takes 1,058 years to deviate by one day.

Photo Albums from Watches & Jewelry

Tiffany & Co Celebrate Tiffany Masterpieces 2014 Collection in Singapore

On 6 November, Tiffany & Co. unveiled its Tiffany Masterpieces 2014 collection at an event that transformed The Clifford Pier at ...
14 Photos
By SENATUS Events

Seen @ 100th Anniversary Celebration of La Panthere De Cartier

The French luxury label, affectionately known as the 'Jeweler of Kings, the King of Jewelers' held a grand celebration on ...
3 Photos
By SENATUS Events

Tiffany T Collection by Tiffany&Co

Born in New York, Tiffany T is an icon for a new era. Tiffany & Co.'s new design director Francesca ...
4 Photos
By Lux Horlogerie

Shu Qi Fronts LVCEA Timepieces Campaign for BVLGARI

After making a star appearance as guest of honour alongside BVLGARI CEO Jean-Christophe Babin at the launch of the Italian ...
6 Photos
By SENATUS News


Videos from Watches & Jewelry

Cartier Presents A Winter Tale 2014

A touch of magic can be found inside each of Cartier's iconic red gift box. This holiday, experience an ...

A Tiffany Holiday 2014

Oh, the promise of the holidays — warmth and wishes, toasts and treasures, candlelight, city lights, snowy nights. Tiffany brings us ...

Petite Heure Minute by Jacquet Droz

Jacquet Droz has unveiled two limited-edition watches in collaboration with the Béjart Ballet Lausanne, whilst enlisting the contribution of watercolorist ...

All Rights Reserved. SENATUS © 2014
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.