Life Ball MINI 2011 by DSQUARED²

17 July 2011

Dean and Dan Caten, better known as the Canadian designer duo DSquared², have unveiled their exclusive Life Ball MINI 2011 in Vienna.

The twin brothers refashioned their MINI Cooper S to ensure that it would be armed for adventures of all kinds. Among its striking features are the front guard, rally headlamps, tinted side windows with grilles and the spare tyre on the tailgate. But that’s not all: the vehicle’s raised chassis and deep-tread all-terrain tyres instantly evoke a sense of adventure.

When it came to the interior, the designers similarly scrutinised every detail. If road signs are unclear, there’s a compass to help you head in the right direction, while floormats made of structured aluminium sheeting protect the inside from dirt. The trademark DSquared2 maple leaf on the leather head restraints and the side doors rounds off the cabin of this robust MINI with a stylish flour.

Dean and Dan are delighted with the result: "Our MINI ‘Red Mudder’ is 100 per cent DSQUARED²."

This year sees carmaker MINI supporting Europe’s biggest AIDS charity event for the 11th time. Each year a one-off MINI is created for the Life Ball, the proceeds of which support projects combating HIV/AIDS.

Since 2001 more than half a million euros has been generated by these specially styled Life Ball MINI models on behalf of Aids Life. Gery Keszler, the founder and organiser of the Life Ball, is impressed by this longstanding collaboration: “MINI has been a partner of the Life Ball for 11 years and each year it demonstrates anew its creativity, enthusiasm and passion for this good cause. This year’s Life Ball MINI designed by DSquared² provides further persuasive evidence of this."

In previous years, designers such as Agent Provocateur, Donatella Versace, Diesel, Missoni and Gianfranco Ferré obliged with their own designs for a Life Ball MINI.

The social commitment of the BMW Group
Worldwide measures to combat HIV/AIDS are one of the main elements of the corporate and social policy pursued by the BMW Group. The company’s involvement in South Africa is particularly wide-ranging, covering a comprehensive workplace programme for employees and their families, plus a number of different projects in the local communities and further afield.

The carmaker is also committed to fighting this pandemic in other affected countries, such as Thailand or China. Membership of the Global Business Coalition on HIV/AIDS (GBC) underlines its long-term commitment at its various locations.

Leave a Comment

Newest Articles

Oversize insect prints, as well as hand-drawn honey bees were complimented by an ode to the British pastoral using vintage book covers as inspiration

Fashion

Burberry Prorsum Spring/Summer 2015 with The Birds and The Bees

Oversize insect prints, as well as hand-drawn honey bees were complimented by an ode to the British pastoral using vintage book covers as inspiration.

Following a 10-year run, the final and 450th production unit of the Bugatti Veyron makes its appearance at the 2015 Geneva Motor Show

Auto Aero & Nautical

Grand Sport Vitesse La Finale is Farewell Model for Bugatti Veyron

Following a 10-year run, the final and 450th production unit of the Bugatti Veyron makes its appearance at the 2015 Geneva Motor Show.

The Swiss luxury watchmakers and jewellers unveils a collection inspired by the intense beauty and the glamour of the Riviera

Watches & Jewelry

Piaget Mediterranean Garden High Jewellery Collection

The Swiss luxury watchmakers and jewellers unveils a collection inspired by the intense beauty and the glamour of the Riviera.

Articles from Auto Aero & Nautical

The second year of the newly-established showspace sees a new Museum of Ferrari Engines and an homage to the iconic Italian Opera star

A Pairing of Enzo Ferrari and Luciano Pavarotti at the Ferrari Museum Modena

The second year of the newly-established showspace sees a new Museum of Ferrari Engines and an homage to the iconic Italian Opera star.

The spacious five-door model combines the emotional appeal and sportiness of a coupe, the comfort of a sedan and the functional benefits of an Avant

The 2015 Audi A7 Sportback is Presence Redefined with New Design & Technologies

The spacious five-door model combines the emotional appeal and sportiness of a coupe, the comfort of a sedan and the functional benefits of an Avant.

The announcement of the schedule for the leading international classic yacht circuit which the Florentine luxury sports watch-maker is sponsoring for the 11th consecutive year

Officine Panerai Announces 2015 Calendar for Panerai Classic Yachts Challenge

The announcement of the schedule for the leading international classic yacht circuit which the Florentine luxury sports watch-maker is sponsoring for the 11th consecutive year.

Photo Albums from Auto Aero & Nautical

2015 Audi A7 Sportback Now Available in Singapore

The spacious five-door model combines the emotional appeal, sportiness of a coupe with the comfort of a sedan and the ...
6 Photos
By SENATUS Motoring

Audi A7 Sportback and Audi TT Coupe Star at the Singapore Motorshow 2015

During the recent Singapore Motorshow, Audi Singapore unveiled the first 2 of its exciting fleet line-up for 2015: Firstly, the ...
11 Photos
By SENATUS Motoring

Seen @ Singapore Motorshow 2015

Making a return after 6 years is the Singapore Motorshow held at Suntec Singapore Convention & Exhibition Centre. Notable amongst the ...
13 Photos
By SENATUS Motoring

Delivery of the 1st Ferrari Sergio

The 1st Ferrari Sergio has arrived in the United Arab Emirates, delivered to its new owner, the SBH Royal Auto ...
1 Photo
By SENATUS News


Videos from Auto Aero & Nautical

The all-new Audi TT. You dare or you don’t.

The third generation Audi TT Coupe, now available at Audi Singapore, has been completely revised and with its emotional design ...

The new Audi A7 Sportback. Presence redefined.

The new Audi A7 Sportback rewrites the rules when it comes to presence on the road. Inspired by the refinement ...

Audi presents Land of quattro®

All conditions are perfect conditions. Audi quattro® all-wheel drive. Set to the energetic beats of "No Church in the Wild ...

All Rights Reserved. SENATUS © 2015
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.