Life Ball MINI 2011 by DSQUARED² | SENATUS

Life Ball MINI 2011 by DSQUARED²

17 July 2011

Dean and Dan Caten, better known as the Canadian designer duo DSquared², have unveiled their exclusive Life Ball MINI 2011 in Vienna.

The twin brothers refashioned their MINI Cooper S to ensure that it would be armed for adventures of all kinds. Among its striking features are the front guard, rally headlamps, tinted side windows with grilles and the spare tyre on the tailgate. But that’s not all: the vehicle’s raised chassis and deep-tread all-terrain tyres instantly evoke a sense of adventure.

When it came to the interior, the designers similarly scrutinised every detail. If road signs are unclear, there’s a compass to help you head in the right direction, while floormats made of structured aluminium sheeting protect the inside from dirt. The trademark DSquared2 maple leaf on the leather head restraints and the side doors rounds off the cabin of this robust MINI with a stylish flour.

Dean and Dan are delighted with the result: "Our MINI ‘Red Mudder’ is 100 per cent DSQUARED²."

This year sees carmaker MINI supporting Europe’s biggest AIDS charity event for the 11th time. Each year a one-off MINI is created for the Life Ball, the proceeds of which support projects combating HIV/AIDS.

Since 2001 more than half a million euros has been generated by these specially styled Life Ball MINI models on behalf of Aids Life. Gery Keszler, the founder and organiser of the Life Ball, is impressed by this longstanding collaboration: “MINI has been a partner of the Life Ball for 11 years and each year it demonstrates anew its creativity, enthusiasm and passion for this good cause. This year’s Life Ball MINI designed by DSquared² provides further persuasive evidence of this."

In previous years, designers such as Agent Provocateur, Donatella Versace, Diesel, Missoni and Gianfranco Ferré obliged with their own designs for a Life Ball MINI.

The social commitment of the BMW Group
Worldwide measures to combat HIV/AIDS are one of the main elements of the corporate and social policy pursued by the BMW Group. The company’s involvement in South Africa is particularly wide-ranging, covering a comprehensive workplace programme for employees and their families, plus a number of different projects in the local communities and further afield.

The carmaker is also committed to fighting this pandemic in other affected countries, such as Thailand or China. Membership of the Global Business Coalition on HIV/AIDS (GBC) underlines its long-term commitment at its various locations.

Newest Articles

The relationship first established during the filming of Rush has blossomed into a formal brand partnership

Watches & Jewelry

Chris Hemsworth Unveiled as Newest TAG Heuer Global Brand Ambassador

The relationship first established during the filming of Rush has blossomed into a formal brand partnership.

The pop diva has announced a 40-date summer tour shortly after her music video premiere and performance at Super Bowl 50

Entertainment & Media

Beyoncé Announces Formation World Tour

The pop diva has announced a 40-date summer tour shortly after her music video premiere and performance at Super Bowl 50.

The American label is the second major fashion house to make the switch to the "see now, buy now" approach

Fashion

TOM FORD to Sync Runway to Retail Cycle

The American label is the second major fashion house to make the switch to the "see now, buy now" approach.

Articles from Auto Aero & Nautical

An impressive booth display showcasing 14 models from its lineup as well as as launching the all-new Audi A4 and previewing the new Audi R8

Audi Showcases Record Breaking Fleet at 2016 Singapore Motorshow

An impressive booth display presenting 14 models from its lineup as well as as launching the all-new Audi A4 and previewing the new Audi R8.

The makers of the world's fastest production super sports car and the world's largest motor yacht builder come together to produce three models from 42ft to 88ft

Bugatti and Palmer Johnson Launch Joint Luxury Yacht Project

The makers of the world's fastest production super sports car and the world's largest motor yacht builder come together to produce three models from 42ft to 88ft.

The concept car nabs the gold award for its timeless, iconic Bentley design, clever use of new materials and aesthetic dynamism

Bentley EXP 10 Speed 6 Tops Transportation Category at German Design Awards

The concept car nabs the gold award for its timeless, iconic Bentley design, clever use of new materials and aesthetic dynamism.

Photo Albums from Auto Aero & Nautical

Opening of McLaren Showroom in Singapore

McLaren Singapore has unveiled a new state-of- the-art showroom in the city of Singapore, marking another milestone for McLaren in ...
6 Photos
By SENATUS Motoring

Launch of Mercedes-Benz GLE and GLE Coupé in Singapore

Mercedes-Benz launched the new GLE Coupé and GLE yesterday evening at the recently redesigned Capitol Theatre, hosting over 300 invited ...
6 Photos
By SENATUS Motoring

Lamborghini Singapore Opens Satellite Showroom at Suntec City in Singapore

Lamborghini opened the doors to its satellite showroom at Suntec City in Singapore on 12 November, with Stephan Winkelmann, President ...
16 Photos
By SENATUS Motoring

Seen @ Opening of Aston Martin's New Showroom in Singapore

Last weekend saw the opening of the new showroom and aftersales facility for luxury British sports car brand Aston Martin ...
14 Photos
By SENATUS Events


Videos from Auto Aero & Nautical

2016 Audi A4 Distinguishes With Audi Matrix LED Headlights

Positioned at the heart of the premium sedan market, the all-new Audi A4 offers efficiency without sacrificing performance or agility ...

Audi Singapore Presents The Great Quattro

The all-new Audi Q7 has reached our shores. The most powerful and sophisticated 7-seater in its class. The latest version ...

Audi A1 Sportback Now Available in Singapore

With bold new customizable colour options, best-in-class equipment and the most efficient engine in its class, the new Audi A1 ...

All Rights Reserved. SENATUS © 2016
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.