Life Ball MINI 2011 by DSQUARED²

Life Ball MINI 2011 by DSQUARED²

17 July 2011

Dean and Dan Caten, better known as the Canadian designer duo DSquared², have unveiled their exclusive Life Ball MINI 2011 in Vienna.

The twin brothers refashioned their MINI Cooper S to ensure that it would be armed for adventures of all kinds. Among its striking features are the front guard, rally headlamps, tinted side windows with grilles and the spare tyre on the tailgate. But that’s not all: the vehicle’s raised chassis and deep-tread all-terrain tyres instantly evoke a sense of adventure.

When it came to the interior, the designers similarly scrutinised every detail. If road signs are unclear, there’s a compass to help you head in the right direction, while floormats made of structured aluminium sheeting protect the inside from dirt. The trademark DSquared2 maple leaf on the leather head restraints and the side doors rounds off the cabin of this robust MINI with a stylish flour.

Dean and Dan are delighted with the result: "Our MINI ‘Red Mudder’ is 100 per cent DSQUARED²."

This year sees carmaker MINI supporting Europe’s biggest AIDS charity event for the 11th time. Each year a one-off MINI is created for the Life Ball, the proceeds of which support projects combating HIV/AIDS.

Since 2001 more than half a million euros has been generated by these specially styled Life Ball MINI models on behalf of Aids Life. Gery Keszler, the founder and organiser of the Life Ball, is impressed by this longstanding collaboration: “MINI has been a partner of the Life Ball for 11 years and each year it demonstrates anew its creativity, enthusiasm and passion for this good cause. This year’s Life Ball MINI designed by DSquared² provides further persuasive evidence of this."

In previous years, designers such as Agent Provocateur, Donatella Versace, Diesel, Missoni and Gianfranco Ferré obliged with their own designs for a Life Ball MINI.

The social commitment of the BMW Group
Worldwide measures to combat HIV/AIDS are one of the main elements of the corporate and social policy pursued by the BMW Group. The company’s involvement in South Africa is particularly wide-ranging, covering a comprehensive workplace programme for employees and their families, plus a number of different projects in the local communities and further afield.

The carmaker is also committed to fighting this pandemic in other affected countries, such as Thailand or China. Membership of the Global Business Coalition on HIV/AIDS (GBC) underlines its long-term commitment at its various locations.

Leave a Comment

Newest Articles

A fashion exhibit of the singer's outfits will debut alongside pieces from Michael Jackson, David Bowie and Bruce Springsteen

Entertainment

Iconic Beyoncé Outfits to Exhibit at Rock and Roll Hall of Fame and Museum

A fashion exhibit of the singer's outfits will debut alongside pieces from Michael Jackson, David Bowie and Bruce Springsteen.

Priced at £2.8 million / US$4.78 million before tax, the V12 Veneno displaces the Bugatti Veyron and is limited to an exclusive production run of nine units

Auto Aero & Nautical

Lamborghini Rolls Out the Veneno Roadster - The Most Expensive Car in the World

Priced at £2.8 million / US$4.78 million before tax, the V12 Veneno displaces the Bugatti Veyron and is limited to an exclusive production run of nine units.

The twenty year old Canadian model Kate King lands the role as face for the Italian label's "Dolce" fragrance

Beauty Health & Fragrances

Kate King Leads the "Dolce" Life for Dolce & Gabbana's Newest Fragrance

The twenty year old Canadian model Kate King lands the role as face for the Italian label's "Dolce" fragrance.

Articles from Auto Aero & Nautical

The 160-tonne steel sculpture celebrates the 80th anniversary of the birth of the brand’s trademark silver colour

Mercedes-Benz "Silver Arrows" Sculpture at 2014 Goodwood Festival of Speed

The 160-tonne steel sculpture celebrates 120 years of the German marque in motorsports and the 80th anniversary of its trademark silver colour.

The model pays tribute to the three-time Le Mans winning D-type and is the fastest and most powerful production Jaguar ever built

Jaguar F-TYPE Project 7 Debuts at 2014 Goodwood Festival of Speed

The model pays tribute to the three-time Le Mans winning D-type and is the fastest and most powerful production Jaguar ever built.

With an hour charge producing a 130 mile range, the prototype American motorbike can go from 0 to 60 in four seconds, and comes replete with the roar of a jet plane

Project LiveWire - An Electric Superbike by Harley-Davidson

With an hour charge producing a 130 mile range, the prototype American motorbike can go from 0 to 60 in four seconds, and comes replete with the roar of a jet plane.

Photo Albums from Auto Aero & Nautical

McLaren to Produce 50 McLaren MSO 650S

The British supercar manucturer's Special Operations (MSO) has confirmed production plans for the McLaren 650S following the strong reception ...
1 Photo
By SENATUS Sports, Motoring & Technology

Lamborghini Donates New ‘‘Huracán LP 610-4 Polizia’’ to the Italian State Police

Following what is now tradition, Lamborghini has donated the police version of its newest super sports car, the Huracán ...
2 Photos
By SENATUS Sports, Motoring & Technology

Rolls-Royce Motor Cars Celebrates 110th Anniversary

On 4 May Sunday, Rolls-Royce Motor Cars celebrated a seminal moment in British automotive history when Charles Rolls and Henry ...
4 Photos
By SENATUS Sports, Motoring & Technology

2014 Giraglia Rolex Cup to Drop Anchor in Monte Carlo

For its 62nd edition, the Giraglia Rolex Cup that has traditionally finished at the Italian port of Genoa, will drop ...
1 Photo
By SENATUS Sports, Motoring & Technology


Videos from Auto Aero & Nautical

Jaguar F-TYPE Project 7

Jaguar introduces the F-TYPE Project 7 in an exclusive run of up to 250 units, which debuted at the 2014 ...

Audi Welcomes Porsche Back to 24h of Le Mans

Porsche returns to the 24h of Le Mans, and presented a very good reason for Audi to pay them a ...

2013 Mercedes-Benz E-Class

The new Mercedes-Benz E-Class features a sportier-looking AVANTGARDE line that incorporates the radiator grille with the central star. Underneath its ...

All Rights Reserved. SENATUS © 2014
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.