Nike Elite Series in 2010 World Cup in South Africa

Nike Elite Series in 2010 World Cup in South Africa

NIKE, Inc. has unveiled its supercharged Nike Elite Series football boots providing new levels of performance. Nike’s Mercurial Vapor SuperFly II, CTR360 Maestri, Total90 Laser III and Tiempo Legend III all feature new performance upper to improve on-field visibility and a reengineered outsole to deliver lightweight performance for every style of player.

Nike designers have reduced the weight of each boot so players can perform at their best. Lightweight construction, intricate engineering, carbon-enforced strength and high contrast colors distinguish the boots.

The high contrast colors (Metallic Mach Purple and Total Orange) are engineered together for enhanced visibility. For a footballer this unique combination is designed to increase visual performance enabling them to quickly spot their teammates and execute a game-changing pass.

At Nike, we have a relentless focus on product innovation to give athletes a real competitive edge and deliver the best products in the world,” said Andrew Caine, Nike Design Director for Football Footwear. “The Nike Elite Series delivers lightweight and highly engineered boots for the leading players in the world to perform on the biggest stage this summer.



Lightweight performance and enhanced on-field visibility

Research shows that the average energy expenditure of an elite player is over 1,000 Kilo Calories per game for a 75kg player. Reducing the weight carried by players helps reduce the energy needed over the course of 90 minutes. By delivering lightweight supercharged performance to all four of Nike’s statement level boots the goal is to give players an edge in the final stages of a game.

Super-strong, lightweight carbon fiber plates mean the Mercurial Vapor SuperFly II is 5% lighter. The CTR360 Maestri is 19% lighter. Both the Total90 Laser III and Tiempo Legend III are 16% lighter.

With nearly four years of game analysis, biomechanical studies and player testing the design team and Nike Sports Research Lab (NSRL) collaborated to understand how to deliver new product innovations including incorporating visual performance benefits into boot design.

An average person’s vision is 99% peripheral. Under 1% is considered foveal, or focused vision.  To spark increased focus of peripheral vision Nike designers analyzed the color spectrum to identify two, high-contrast colors, so that when a player is running with these boots the colors trigger a stimulus to rapidly tune peripheral vision. Mach Purple and Total Orange provided the perfect blend to create this effect and performance advantage.



The Elite Series is available to players at all levels and also incorporates Nike Football+ which features exclusive insider access to the world’s best coaches, players and teams for total game improvement.  Nike Football+ Master Series builds expertise in Control, Accuracy and Speed through elite insights and pro training. This includes a special Elite Series signature move from Atletico Madrid and Argentina star Sergio Aguero that will launch at the end of May.


Leave a Comment

Latest Articles

The Four Seasons hotel group re-imagines the luxury travel experience with the industry's first fully branded private jet experience

Dining & Travel

Four Seasons Jet Marks Latest Innovation in Luxury Hospitality Experience

The Four Seasons hotel group re-imagines the luxury travel experience with the industry's first fully branded private jet experience.

Inspired by the origin of its own name, Shangri-La opens a new luxury property in one of the most fabled, mythical destinations on Earth

Dining & Travel

Shangri-La Hotel Lhasa Opens in Tibet Atop the Highest Plateau on the Planet

Inspired by the origin of its own name, Shangri-La opens a new luxury property in one of the most fabled, mythical destinations on Earth.

In celebration of 110 years of iconic motoring, Rolls-Royce Motor Cars invites visitors on a journey of timeless design, exquisite craftsmanship and visionary engineering

Auto Aero & Nautical

Rolls-Royce Motor Cars Kicks Off 'The Icon Tour' for Asia in Singapore

In celebration of 110 years of iconic motoring, Rolls-Royce Motor Cars will bring invited guests on a journey of timeless design, exquisite craftsmanship and visionary engineering.

The announcement illustrates the commitment that both brands share to iconic design and engineering excellence and a desire to push the boundaries of travel for the next generation

Technology

Land Rover Partners with Virgin Galactic

The announcement illustrates the commitment that both brands share to iconic design and engineering excellence and a desire to push the boundaries of travel for the next generation.

 
 
 
 

More from Fashion

In a partnership with F J Benjamin, the eponymous label is set to make its debut in South East Asia, with a boutique opening at The Shoppes at Marina Bay Sands in Singapore in April 2014, followed by Jakarta the following year

Fashion

TOM FORD to Open Boutiques in Singapore & Jakarta

In a partnership with F J Benjamin, the eponymous label is set to make its debut in South East Asia, with a boutique opening at The Shoppes at Marina Bay Sands in Singapore in April 2014, followed by Jakarta the following year.

The coming-out collection for the designer who was appointed the creative director of the label in late October last year, following its 30th anniversary celebrations, was in a word: superlative

Fashion

Moschino Fall 2014 Collection is Irreverent, Fun and Everything We Expected of Jeremy Scott

The coming-out collection for the designer who was appointed the creative director of the label in late October last year, following its 30th anniversary celebrations, was in a word: superlative.

An otherworldly setting provided the perfect ambience for Dolce & Gabbana's fairy-tale show to close out Milan Fashion Week.

Fashion

Enter the Enchanted Sicily of Dolce & Gabbana Womenswear Fall 2014 Collection

An otherworldly magical setting provided the perfect ambience for Dolce & Gabbana's fairy-tale show to close out Milan Fashion Week.

In a stunning metamorphosis, Jean Paul Gaultier transformed the models into butterflies, adorning his ethereal creations with delicate silky wings in multicolored hues

Fashion

Butterflies Galore in Jean Paul Gaultier Spring 2014 Couture

In a stunning metamorphosis, Jean Paul Gaultier transformed the models into butterflies, adorning his ethereal creations with delicate silky wings in multicolored hues.

 
 
 
 
All Rights Reserved. SENATUS © 2014
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.