David Beckham personifies the 'Never Settle' spirit of the Venetian Macao in its latest TVC. Opulence and Excitement; the world-class experiences and the genuine hospitality are borne by the attitude of always striving for more, consistently achieving the impossible, and tirelessly staying ahead of the rest.
This Never Settle idea takes the shared values and attributes of the Venetian and the Beckham brand – leadership, sportsmanship, globalness, style, luxury, family values, and excitement – and turns them into an aspiration for all visitors to the resort.