The annual trade show for watch brands in Geneva, the Salon International de la Haute Horlogerie (SIHH) which features the likes of Cartier, Vacheron Constantin, Van Cleef & Arpels, Piaget, IWC, Roger Dubuis, A. Lange & Sohne, Parmigiani Fleurier to name a few, is set to take place from 16 to 20 January 2017.

Next year’s event will grow to include the brands of Kering, namely Girard-Perregaux and Ulysse Nardin, to increase to a line-up of 17 main-line brands in total.

In addition, independent brands that form part of the Carré des Horlogers mini-showcase will see Christophe Claret, De Bethune, H. Moser & Cie, Hautlence, HYT, Kari Voutilainen, Laurent Ferrier, MB&F and Urwerk, joined by Grönefeld, MCT, Ressence, Romain Jerome and Speake-Marin, for a total of 14.

The fifth and last day of SIHH will be open to the public, for the first time, giving customers a chance to experience the trade show and get a glimpse of the novelties for the new year.