Lucky Blue Smith Fronts NEW H&M Loves Coachella Campaign | SENATUS

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Lucky Blue Smith Fronts NEW H&M Loves Coachella Campaign
By SENATUS Magazine | 18 February 2017
Swedish clothing giant H&M has teamed up with the famous Coachella music festival on a new "H&M Loves Coachella" collection, with the 2017 edition kicking off on 14 April.

The retailer has called on rock band The Atomics, featuring model Lucky Blue Smith, to front the campaign for this exclusive new collection. His bandmates and sisters, Pyper America, Starlie and Daisy Clementine star in the promotional video, performing the music to which the campaign is set – a cover of "Let’s Live For Today" by The Grass Roots.


The "H&M Loves Coachella" collection has a bohemian-chic, folk vibe that’s evidently influenced by festival style. Denim, graphic prints, retro sunglasses and lightweight dresses form the core of the new collection.
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