Jennifer Lopez fronts the latest Versace Spring-Summer 2020 campaign, which furthers the synthesis of technology and fashion explored on the Spring/Summer 2020 runway. An interesting visual interplay between technological elements and Versace’s classical motifs and jungle prints takes shape.
Photographed by renowned duo Mert Atlas and Marcus Piggott, these images of images point to the curious contemporary relationship of self and simulacrum. A screen becomes a mirror; one can only recognize oneself in the curated replicas they produce. Jennifer Lopez seems both trapped and empowered by the woman that technology and social consciousness have determined her to be.
"I am so proud Google Images was invented after Jennifer wore that dress. Today, we celebrate that moment that was possible thanks to this incredible woman!" adds Donatella Versace.