Lady Gaga is the Face - and Voice - for new Valentino Beauty Campaign | SENATUS

ASIA'S PREMIER LUXURY & LIFESTYLE MAGAZINE

SENATUS.NET

Lady Gaga is the Face - and Voice - for new Valentino Beauty Campaign
By SENATUS Magazine | 24 December 2020

Valentino's Creative Director Pierpaolo Piccioli has called on Lady Gaga to be the face — and voice — of Valentino Beauty's new Voce Viva fragrance. The campaign is set to “Sine From Above,” a song featured on the star’s sixth studio album Chromatica.

Valentino debuts the campaign for its Voce Viva fragrance titled #MyVoiceMyStrength. Known for her powerhouse vocals empowering messages on- and off-stage, Gaga explains that Voce Viva, which translates to "the voice is alive," celebrates the individuality and self-expression as everyone's voice "has its own life. It’s a force of nature. Nature is powerful."

The scent taps into Valentino‘s femininity and features a mélange of Italian bergamot, mandarin essence, orange blossom, and a whiff of vanilla and crystal moss accord. Voce Viva is packaged in a sleek glass bottle with pink detailing, the same color of the flouncy gown Gaga dons in the campaign.

5 Photos | View Photos

Watches & Jewelry

#GPHG 2024 Nominee - Petite Aiguille - Tudor Black Bay 58 GMT

Watches & Jewelry

#GPHG 2024 Nominee - Petite Aiguille - Frederique Constant Slimline Moonphase Date Manufacture seconde/seconde/

Beauty & Skincare

"Good Morning Korea: In the Land of the Morning Calm" exhibition by Guerlain

Beauty & Skincare

Fendi Fragrances collection launches - immerse yourself in the secret gardens of the Fendi family

Beauty & Skincare

L’Or de Dior exhibition at the Guardian Art Center in Beijing

Beauty & Skincare

Rihanna stars in new J'adore Dior campaign

All Rights Reserved. SENATUS © 2024
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.