In a sign of the influential and sizable watch buying customer base in Singapore, independent watch brand Norqain has just opened its 2nd worldwide bouquet in Singapore, at the Wisma Atria Mall on Orchard Road. It is the brand's first store outside of Switzerland and the first in Asia.

The 829-sqft boutique in Singapore sports similar features to that of the Zermatt store – natural stone and wood are used for the showcases and backwalls that give a welcoming, rustic atmosphere. Inspired by the Swiss Alps, the dynamic window displays bring out the best in the NORQAIN watches, allowing customers to have a better view of the impressive creations.

The Singapore boutique, and future expansion, are managed by a joint venture between C. Melchers Singapore and Montres Norqain.