Kaia Gerber stars in the campaign for Alexander McQueen's pre-Spring 2023 campaign, directed by Glen Luchford. Amongst the offerings showcased include the Slash Bag, Hobo mini, Hobo and Knuckle Hardware.

The spirit and style of London street culture is an ever-present source of inspiration. Referencing the aesthetic of a knuckleduster, the Knuckle (as seen across all pieces) juxtaposes a sense of urban toughness with the beauty and refinement of jewellery. The embellishment is created in antique silver and gold metal and features the instantly recognisable skull motif, both a symbol of punk style and central to the Victorian concept of the memento mori.

Embedded in hand-carved flora and fauna and studded with crystal, its gothic character is in direct contrast with the flowers that surround it.