Watches of Switzerland opens a new pop-up boutique at Jewel located in Singapore’s Changi airport. This latest development is a new chapter for Watches of Switzerland in the Asia Pacific region since it was acquired by The Hour Glass in 2014.

The new Watches of Switzerland pop-up boutique is located within the prime concourse and adjacent to the Changi Airport Terminal 1 Arrival Hall. To reflect the nature of the location, the pop-up boutique at Jewel Changi takes on a fresh interior inspiration. The 1,600 sq ft space features an open layout with standalone displays designed as an intimate environment for lively discussions on watches.

A carefully curated selection of brands including Grand Seiko, Frederique Constant, and NOMOS will be available at the pop-up boutique.