Jaeger-leCoultre has unveiled Lenny Kravitz as a new globale ambassador for the Maison. One of the preeminent rock musicians of our time, the singer, songwriter, producer, multi-instrumentalist, actor, designer and photographer is the archetype of the modern Renaissance man.

“With his artistry, inventiveness and ability to transcend genres, Lenny epitomises Jaeger-LeCoultre’s values and style,” says Catherine Rénier, the CEO of Jaeger-LeCoultre. “We are delighted to have him represent our Maison.”

One of Lenny’s favourite watches is the Reverso, which he wore when he performed at the 2023 Oscars ceremony. An instantly recognisable design icon, the Reverso is an ideal match for a man whose innate sense of style was recognised last year by the Council of Fashion Designer of America (CFDA) with its ‘Fashion Icon’ award. Fusing 1970s bohemian influences with rockstar classics and fashion-forward statements, Lenny’s nonchalant elegance makes even his most daring outfits look effortless and timeless.