Tiffany & Co. has reopened its newly transformed flagship store on 57th Street and Fifth Avenue, now known as “The Landmark.” The flagship store of the American jeweller now features immersive displays, custom artwork by Tiffany & Co., and never-before-seen jewels. It is open to the general public beginning 28 April.

Shohei Shigematsu of OMA New York worked on the renovation of the building’s core and its circulation infrastructure, whilst the interiors have undergone an update by architect Peter Marino.

The expansive retail location has 10 floors, and a 743-sq-metre penthouse reserved for select customers. A new three-storey glass construction was also added to top of the existing structure.

Among the changes done to the building include a refurbished façade. Newly redone, it pays homage to The Landmark’s original structure with its Atlas statue.

There are around 40 artworks across the 10 floors, including those by renowned artists such as Anna Weyant, Damien Hirst, Daniel Arsham, Jean-Michel Basquiat, Julian Schnabel, and Rashid Johnson.

Video walls are installed on the ground floor, displaying the Manhattan skyline and the Central Park to viewers when they are on. When turned off, the walls turn into mirrors.

A sculptural spiral staircase with rock crystal connects six floors from the third to eighth. Two floors, the eighth and the ninth, have museum and exhibition spaces.