The renowned Plus X Award® recognised Porsche Design Sport – the collaboration between Porsche Design and Adidas – as the Most Innovative Brand 2012 in the footwear category. This distinction serves as the highest level within the Plus X Award, honouring the brand that holds the most seals of approval within a product group.
Comprised of 130 renowned industry personalities and trade journalists, the Plus X Award jury represents a cross-section of leaders in design and manufacturing. For Porsche Design Sport, this award signifies a culmination of over five years of forward-thinking products designed for active, sophisticated 21st-century men.
Jose Mourinho and Stefan Edberg are both brand ambassadors for the label.