ELOHIM Pre Spring 2013 Campaign | SENATUS

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ELOHIM Pre Spring 2013 Campaign
By Sabrina Goh | 25 May 2012

Photography: Sazeli Jalal

Hair and Make Up: Sabrina Goh

Model: Viktorija Bitinaite from Upfront Models.

Special Thanks to Jack & Jason.

Connecting parts to form, putting them together in a logical way.” ELOHIM Pre-Spring 2013 collection is inspired by the metaphor of Puzzle. Using the concept of the game of puzzle; one is able to identify and solve patterns. This collection is created by experimenting diverse ways of connecting shapes and structures to form the body. Creating emotions of personal triumph, the clothes are designed to allow its wearer discover and originate various ways to dress and innovate oneself, by assembling them together. Minimal stripes, asymmetrical triangular shapes, cut and sew details, carve out the curvilinear shapes of human body to connect and link like a puzzle. It arouses creativity during the process, using different applications of wearing methods, promoting individualism, originality and simultaneously allows it’s wearer to understand their body shapes. The collection plays with the hard-edged minimalist feel through its clean-cut lines and shapes. Bold graphical styles are seen, alongside with structure prints in block of colors of black, white, grey and blue. The puzzle is expressed in the details of layering with interlocking details, line cut, and graphical, structural shapes in this collection.

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