Gucci's new immersive retail experience is set to coincide with the presentation of the 2013 Spring Summer collections during Men’s Fashion Week in Milan. Thanks to the cutting-edge technologies developed by Gucci’s partner, OOOii, one of Hollywood’s leading technological innovators, this immersive retail experience will be gradually incorporated into all Gucci’s flagship direct stores. Through this, customers will be able to enjoy a unique and engaging digital interaction with the brand.