Angelababy Channels #DontCrackUnderPressure for TAG Heuer | SENATUS

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Angelababy Channels #DontCrackUnderPressure for TAG Heuer

4 June 2017

By Scott Campbell

Chinese superstar Angelababy (Yang Ying), is the latest international celebrity to became TAG Heuer's new Brand Ambassador, interpreting the brand's spirit of #DontCrackUnderPressure.

In the newly-released campaign visuals, the actress/model is a vision of impeccable beauty and flawless charm.

A multi-talented star, Angelababy made her name as a model, before becoming an actress who has received wide appraise on TV shows. The establishment of AB Capital also gave her another role as an investor.

While in everyday life, she is a wife and a mother, meaning more responsibilities.

Walking through all the roles, Angelababy continues to explore greater potential, take on challenges of unknown fields, and keep on pushing boundaries, demonstrating enormous inner power. An attitude to life which matches with TAG Heuer's brand philosophy.

Jean-Claude Biver, TAG Heuer CEO and President of the LVMH Watch Division, added, "I am very happy Angelababy joined the big TAG Heuer family."

"She will help TAG Heuer establish a deeper bond with the younger generation. In the meanwhile, with the spirit of #DontCrackUnderPresure, we are going to accumulate greater power, together with Angelababy, to spread the spirit to more and more young people."

Seen on Angelababy is the brand new Aquaracer series for women in 2017, in steel with a natural mother-of-pearl dial in a semi-transparent blue or black lacquer (a first for TAG Heuer), finished with a completely steel strap with links alternating between their brushed outer and polished centre.

 This sports-inspired watch is in an elegant 35 mm size and water- resistant to 300 metres. Finally, for a touch of glamour, the bezel is set with 35 diamonds for a total weight of 0.59 carats.

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