Bombay Sapphire Imagination Installation | SENATUS



Bombay Sapphire Imagination Installation

20 June 2011

Bombay Sapphire Imagination Installation, the newest global ad campaign pays tribute to the heritage and the origin of the luxury spirits brand.

The Infused with Imagination campaign consists of an art installation designed by London-based illustrator Yehrin Tong.

The Imagination Installation is a huge 3-dimensional piece meticulously crafted using more than 75,000 sparking crystals that took more than 2,500 hours to put together. Consisted by a series of illustrated panels, which have been hand crafted based on Tong’s original designs, the piece reveals its true beauty only when seen from the correct position.

The Bombay Sapphire bottle represents a source of imagination, bringing the different characters on the illustrated panels to life. The dazzling array of crystals illuminates each character, when viewed from different angles; the artwork reveals each magnificent piece of the Bombay Sapphire story.

Video: Infuse your Imagination by Bombay Sapphire


The characters represent varying aspects of the intriguing Bombay sapphire story: the lion and panther represent an unwavering sense of pride, luxury and of course, strong sensuality. The peacock duly represents exuberance, elegance and the exotic while the phoenix represents imagination, forward-thinking and innovation.

Video: Behind the Scenes - The Making of the Imagination Installation


Renowned photographer Richard Foster worked closely with the designer to bring to life the brand’s luxurious essence and magical vision. Gin is one of the most popular drinks in the world, and this particular one by Bombay Sapphire is admired throughout the world.

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